At yesterday's marketing meeting, Nancy learned that she was assigned to support the product campaign for her company's breakthrough, hand-held Internet appliance. The device debuted at the Road Warriors trade show a few weeks ago and, since then has enjoyed great coverage in the press. Her challenge is to find more innovative ways to extend the buzz about the product and make the best use of the campaign's advertising dollars. It's a good thing her mentor Kathy told her about RMS and their reprint and e-print services
